What is Google Ad Grants program?

Within the Google for Nonprofits program, Google has a Google Ad Grants product with the goal of helping you share your story to boost your nonprofit funding with supporters around the world.

If accepted into the program, you get in-kind advertising for your nonprofit through Google Search and increase awareness worldwide. This in-kind advertising allows you to run text ads on Google Search results with $10,000 USD of in-kind advertising every month.

You can use those clicks and traffic to help you track online donations, newsletter signups, and volunteer registrations to stay aware of those who drive your organization forward.

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