How to add a custom 'thank you' page for MailChimp sign ups

Having a custom 'thank you' or completion page for someone after they sign up for your newsletter or email list is important for two reasons:

  1. User experience. You can have a nice message thanking them and outlining what they can expect (check their inbox to confirm, how frequently you'll email them, what your content will focus on, etc.) and have a soft ask for a next action (make a donation, follow on social media, etc.).
  2. Tracking. The easiest way to track email signups as 'conversions' in Google Analytics is to set them up as a goal. These can then get imported into your AdWords account as a Conversion and tracked there as well.

Read more about 'thank you' pages and a good example here.

So it's important! MailChimp also makes it really easy. Here's what you need to do:

  1. Sign into your account
  2. Select the list that you want people to sign up to
  3. Navigate to the 'Singup forms' section and select "General form'
  4. From the drop down find the "Signup thank you page'
  5. Copy your 'custom' thank you page URL and paste it in the form under 'Instead of showing this thank you page, send subscribers to another URL
  6. Click Save

Here's a GIF showing you as well.

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